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Linking Strategy: A Brief Explanation Of Linking Strategy For SEO Beginnersv

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Old 12-01-2009, 06:38 AM
bholus10 bholus10 is offline
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Default Linking Strategy: A Brief Explanation Of Linking Strategy For SEO Beginnersv

Every webmaster learns, sooner or later, that a good linking strategy is essential to getting a website into a higher position in the Search Engines. In case you are new to Internet marketing, this is

because having links pointing to your website on other websites increases the "value" of your website in the perception of the Search Engines. There are two types of link: reciprocal links and one way links. With a

reciprocal link, you have a link on your website pointing to another website and the owner of that site reciprocates by having a link pointing back to your website. The best links from the point of view of Search Engine Optimization are one way links.

Reciprocal linking
was once an important part of SEO (Search Engine Optimization) work. Nowadays it is considered to be less important but there is still a place for reciprocal linking because reciprocal links still affect placement in the Search Engines even though Google discounts them. Reciprocal linking is free and is easy to manage with the help of reciprocal linking software.

One way links are very valuable and, the higher the PR (page rank) of the site providing the link back, the more good it does your website's Search Engine importance. One way links can be obtained

by paying a webmaster to place your link on his website and there are Link Directories that will include a link to your site in return for payment of a fee (normally renewable annually).

It is possible to obtain free one way links and one of the most popular and effective ways to do so, is by writing articles and submitting them to Article Directories. Each article carries a link back to the author's website and this strategy is viral. Good original articles will be picked up by webmasters looking for content and posted on their

websites, thereby giving you a further free link to your site. Writing and submitting articles can be quite time-consuming but with the help of an Article Submission Service, the time required can be greatly reduced.

Another popular way of obtaining free one way links to a website is by submitting your website link to free Link Directories.

This strategy can secure you free links from websites with a Google PR as high as 9. The snag with submitting your website to Link Directories is that the process takes a great deal of time and is boring beyond belief.

You have to search online for Link Directories, visit the site of each one to check to see if your site is eligible for inclusion (some Directories are specialised). Then you have to fill in a submission form on each site.

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Old 12-01-2009, 06:39 AM
bholus10 bholus10 is offline
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There are paid services which will submit your website to Link Directories. However, these services are quite expensive and it can be tricky maintaining a record of the Link Directories where your

link has been submitted. It is important to keep records as accidentally submitting to a Directory more than once will be viewed as "spamming" and can result in your website being banned

from the Directory. The best Linking Services are ones that undertake to submit your website to the Directories over a long period of time and these are the most expensive services, certainly out of the reach of most new website owners. Subscribing to a

service that will submit your website to hundreds of Directories at once is cheaper but is a bad idea from an SEO point of view: the Search Engines look for a gradual organic increase in links and a sudden surge of links back to your website will raise a warning flag.
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