Advertisements inspired by 'Sholay'

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Glucose biscuits
The classic has been used innumerable times in ads. It is perhaps for the first time that a negative character from a classic film has been used to endorse a mass consumption food product. Amjad Khan, who immortalised the dacoit Gabbar Singh, endorsed Britannia brand of glucose biscuits in the yesteryears. Photo: Britannia

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Chewing gum
This is one of the best of the lot. Gabbar is teasing Thakur that he can't **** him because he doesn't have hands, and so Thakur decides to head**** Gabbar and use his teeth as a weapon. The ad works. Photo: Orbit

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Mobile operator
This is another innovative spoof on 'Sholay' to emphasise that if Thakur can't type a message on his handphone, he can definitely use the voice command and calling facility. The spoof even uses the 'Jaane Tu Ya Jaane Na' song 'Paapu Can't Dance' as 'Thakur Can't Type Saala'. Photo: Airtel

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Music channel
A music channel uses characters from 'Sholay' and 'Mr. India' to create an ad for itself, showing one of its own characters as the one who calls the shots in the end. Photo: Channel [V]

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Calcium tablets
Calcium Sandoz shows Gabbar Singh trying to cut the hands of Thakur with his swords (which seem more like ivory teeth). Thakur, of course, overpowers Gabbar, showing how strong his hands are as he consumes calcium tablets regularly. It's a cute and appealing commercial. Photo: Calcium Sandoz