Advertisements inspired by 'Sholay'

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Fast-food chain
McDonald's has used 'Sholay' and its characters for one of its 'I'm Lovin' It' campaigns. Photo: McDonald's

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Life insurance service
A man sitting on a rock in Chambal valley is challenging Gabbar to come out and fight - showing that basically he's not scared of death because he life insurance provided by the said brand. Gabbar, of course, never comes out. In fact, no character of 'Sholay' is shown on screen in this ad. Photo: Sahara India Life Insurance

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Property website
A property website has used 'Sholay' to advertise itself. It shows how Basanti readily dances for Gabbar when he changes his location. Moreover, the real 'Sambha' - Mac Mohan - stars in this ad as Sambha again. Photo: Propirika

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TV channel
Entertainment channel Zoom used 'Sholay' to create a campaign for the festival of Holi. Photo: Zoom

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Social networking site
Bigadda uses Thakur to convey its message. Photo: Bigadda