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Apple Music supports Indian musicians with Stream Local initiative, announces $50mn g

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Old 04-11-2020, 11:00 AM
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Default Apple Music supports Indian musicians with Stream Local initiative, announces $50mn g

Cupertino-based Apple is launching a new initiative today called ‘Stream Local’. A part of the Apple Music service, Stream Local will provide Indian musicians a new platform to shine on. Under it, users will be able to listen to all kinds of localized music including chart-busters and newly released titles from India.

The service will compile songs from artists including Raftaar, Neha Kakkar, Armaan Malik, Darshan Rawal, The Earth Below, Sameer Rahat and more. Stream Local will also feature curated playlists like for artists like Nucleya and Badshah. Also featured will be themed playlists like ‘The new India’, ‘Indian Independent Hits’, and more.

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Apple will launch the service for Apple Music users in India starting today, April 11, 2020. Besides the new platform to bring out the best of local music globally, Apple is also doing its part in supporting the cause and helping local artists. Hence, the company has also set up globally a fund of $50 million (over Rs 380 crore) to further support various Indie music labels.

Apple CEO Tim Cook also recently announced that the company will donate $10 million to the “One World: Together at Home” benefit. This Coronavirus fundraiser organized is by Global Citizen and the World Health Organization (WHO) in collaboration with popular artist Lady Gaga.

‘One World: Together at Home’ will feature appearances by artists including Alanis Morissette, Andrea Bocelli, Billie Eilish, and Billie Joe Armstrong of Green Day. Also appearing at the event are names like Burna Boy, Chris Martin, David Beckham, Eddie Vedder, Elton John, FINNEAS, Idris and Sabrina Elba, J Balvin, and John Legend.

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More names like Kacey Musgraves, Keith Urban, Kerry Washington, Lang Lang, Lizzo, Maluma, Paul McCartney, Priyanka Chopra Jonas, Shah Rukh Khan, and Stevie Wonder will also be a part of the event. The ‘One World: Together at Home’ event is slated to stream live on April 19 at 5:30 am IST.


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Old 07-03-2022, 08:41 AM
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