Top 10 technology brands

[welcomewiki]

China Mobile

Mail to friend China's largest mobile phone operator China Mobile or CMCC is at the 7st spot on the list. The company has a brand value of $61,283 million, up 7 per cent from the last year. Brandz writes, "Because of opportunities in rural areas without landlines where cellular operators provide the first extensive telephone service accounted for half of the China Mobile’s growth." Founded in 2000, the company has a registered capital of 51.8 billion RMB yuan and assets of over 400 billion RMB yuan. It fully holds the equity of China Mobile (HK) Group Limited. The company not only provides basic mobile voice services but also value-added services such as data, IP telephone and multimedia. It also operates Internet services and the international gateways, reputed for its brands like GOTOne, Easy-own and M-Zone.

[welcomewiki]

Vodafone

Mail to friend The world's largest mobile phone group by revenue, Vodafone is at the 9th spot on the Brandz Top 100 Most Valuable Global Brands list. The company has a $53,727 million brand value, up 45 per cent from last year. Having acquired Indiaङs leading mobile operator, Hutch Essar, Vodafone launched an Indian branding campaign in 2008 called Happy to Help. The campaign addressed an issue faced by all category players - the need to create a brand relationship with the customer by focusing on service in a category susceptible to commoditization. The company, which said last year that it was preparing to weather the recession by cutting थ्1 billion from its annual थ्22 billion operating costs, has been cutting staff. British telecom giant said it will continue to invest heavily in India.

[welcomewiki]

Nokia

Mail to friend Ranked at no. 13 in the over all list, world's largest cellphone manufacturer, Nokia has a brand value of $35,163 million. The company's brand value saw a dip of almost 20 per cent over last year's. Last one year has been tough for the mobile giant whose portfolio includes products ranging from high-end to low-end cellphone models, Internet services and music store. Nokia, which made its first-ever quarterly pretax loss in January-March, is cutting annual costs at its key handset unit alone by more than 700 million euros ($911 million) to counter plunging demand. Nokia's financial results clearly reflect the weak demand for mobile phones amid the economic slump. Also evolving market for smartphones seems to be another reason for weak results. Nokia said it would reduce investment in creating new services, helping it to cut further jobs. During last year, Nokia has strengthened its focus on services. The company is turning from hardware to software and services. Several of the company's recent launches aim to direct users to its Internet services instead of Google's, or to its music stores instead of Apple's iTunes. Also, the company is fast shedding its conservative design appeal, and is turning its attention to clamshells, thin phones, and touchscreens.

[welcomewiki]

BlackBerry

Mail to friend At No. 16 on the list is Research In Motion (RIM), maker of BlackBerry phones. The Canadian company saw a whopping 100 per cent jump in its brand value over last year. The company's brand is valued at $27,478 million. Brandz writes, "Its huge increase in brand value this year was due to its success in appealing to consumers as well as business users. The development of the BlackBerry Storm with its touchscreen was a key part of this strategy. Also, Barack Obama’s demand to keep his BlackBerry in the White House reflects the high level of attachment that many people feel with this brand." RIM recently opened its online store -- BlackBerry App World -- offering applications for its popular BlackBerry smartphones. The store which is on lines of Apple's iTunes store offers a variety of free and paid applications ranging from games to music to news to weather to maps to social networking.

[welcomewiki]

Hewlett-Packard

Mail to friend Next biggest tech brand on the list is Hewlett-Packard at no. 17. With a brand value of $26,745 million, the company saw 9 per cent dip in its brand value as compared to last year. In 2008, the company recorded revenues of $118,364 million up 13.5 per cent from previous year. The company's profits amounted to $8,329 million up from 14.7 per cent from the year 2007. HP's revenue and earnings rose 13 per cent and 15 per cent respectively, aided by strong demand for laptops (up 21 per cent) and services (10 per cent). Headquartered in California, the company serves more than one billion customers in more than 170 countries. The company spends $3.5 billion annually on research and development of products, solutions and new technologies. Eyeing the consumer space, HP is working on several touchscreen products, including notebooks that will use the finger-tapping interface popularised by iPhone.