STAR Plus

[Television]

STAR Plus, with viewer ship larger than that of the No. 2, No. 3, No.4 channels put together, the mass is the undisputed No. 1 satellite channel in Hindi general entertainment, from the past four years. The TRP's, PRP's, TPR's everything else shows that STAR Plus is not only No. 1 in urban, rural and overall viewer ship, but they have also gained the most viewers across the southern and the extreme east diaspora. STAR Plus is also the fastest grown channel, gone are those days when it was about the emergence of a leader, its clear today, it's about the emergence of a trend.

Star Plus, though a foreign based channel, under the control of the Hong-Kong based STAR Group Limited, it is the strongest channel in India maintaining its monopoly after the launch of its Mega show KBC, hosted by the Millennium STAR, AMITABH BACHCHAN, the STAR Pitamah and the Balaji's KSBKBT.

STAR Plus, has also evenly showed its lethal effect on the other channels in its comparable competitive market, and is still in its form producing Quality serials. STAR Plus is the daily dose in India without which crisis may arise, which is even loved by the bosses of other media giants for its programming and is in the partnership deed with many companies like Prime Channel, Balaji Telefilms, A.K.Film's, UTV, Cinevistaas, Miditech, BAG Films, etc. But still the biggest asset for STAR is its own developed team spirit.

STAR Plus dominates every entertainment genre and time band across the day. The channel also enjoyed a whooping TRP of 19.6 for its KSBKBT, it features the top 40 programs on cable in India every week and at times 50 out of 50 top shows. Prime time programs on STAR Plus consistently outperform other cable and satellite channels with the most popular programs recording shares in excess of 50% in the Hindi markets.